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The dating game is rigged, but the problem is not strategic — it’s demographic. Multiple studies show that college-educated Americans are increasingly reluctant to marry those lacking a college degree. It’s not that He’s Just Not That Into You—it’s that There Just Aren’t Enough of Him." data-medium-file="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? quality=85&w=194" data-large-file="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? quality=85&w=388" class="wp-image-4000670" src="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? w=560&quality=85&w=321" alt="" width="321" height="496" Today, mainstream dating guides tell the everything-going-for-her career woman it’s her fault she’s still single—she just needs to play hard to get or follow a few simple rules to snag Mr. This bias is having a devastating impact on the dating market for college-educated women. Lopsided gender ratios don’t just make it statistically harder for college-educated women to find a match. According to sociologists, economists and psychologists who have studied sex ratios throughout history, the culture is less likely to emphasize courtship and monogamy when women are in oversupply.On a lark, I emailed my friend Cynthia Bowman,* a devout Mormon who grew up in Salt Lake City and returns there often, and asked her whether Mormon sex ratios are as lopsided as the ARIS study claimed.

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I called back to thank him but explained I was busy writing a book.

He asked what the book was about, and I wound up telling him about the Mormon marriage crisis.

“I don’t sleep at night anymore,” said Elefant, a shadchan—or Jewish matchmaker—affiliated with the Ohr Naava: Women’s Torah Center in the Sheepshead Bay section of Brooklyn.

“My own sister is thirty-seven, educated, accomplished, attractive, and single.

And just as I predicted, lopsided gender ratios affect conservative religious communities in much the same way they affect secular ones.

At first glance, the state of Utah—60 percent Mormon and home of the LDS church—looks like the wrong place to study what I like to call the man deficit.

Shidduch is the Hebrew word for a marriage match, and Orthodox Jews (including the more assimilated Modern Orthodox) now refer to the excess supply of unmarried women in their communities as the Shidduch Crisis. Or maybe it’s the women who are holding out for the Mormon or Jewish George Clooney?

Mormon and Orthodox Jewish leaders alike fear that their respective marriage crises reflect some failure to instill proper values in young people. In fact, the root causes of both the Shidduch Crisis and the Mormon marriage crisis have little to do with culture or religion. The fact is that there are more marriage-age women than men both in the Orthodox Jewish community and in the Utah LDS church.

The shadchan’s job has been made exceedingly difficult, she said, by a mysterious increase in the number of unmarried women within the Orthodox community.

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