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And they maintained it because – well, goodness knows we need new dating sites now that OKCupid has devolved into an off-brand Tinder clone.So let’s look through the white paper and see what they’ve got.Most dating sites suffer from attention imbalance: men scrounge around for anyone willing to acknowledge their existence; women get inundated with countless desperate messages they don’t want.

A more practical issue: how long before someone finds a photo of a supermodel, limits their profile to “I AM A NYMPHOMANIAC”, and watches everyone trip over themselves to send paid messages?

Luna alludes to vague plans to “verify” profiles, which could mean anything from “you have to Photoshop a picture halfway convincingly” to “you have to get an actual pretty girl to help with your scam”. Better is their offer to provide data, including how often users respond to messages and how often users meet with other users: When choosing to attach Stars to his message, Bob should receive information such as the number of unread messages in Alice’s queue, an internally calculated reply quality indicator, and confirmation on whether Alice’s account is verified. I have bots pretending to be pretty women try to friend me on Facebook something like once a week, even though I have no idea what their endgame is or how this results in them making money.

OKCupid famously wrote about Why You Should Never Pay For Online Dating, the answer being that it incentivizes dating sites to keep you single – after all, the longer you’re single, the longer you’ll keeping spending money on dating sites.

Even if that sounds a little cartoon-villainish, at the very least it doesn’t incentivize sites to do a good job matching you up.

Now there are dozens of love-based cryptocurrencies – Love Coin, Cupid Coin, Erosium, Nubilo – with market caps in the mid nine-figures.

Case in point: Luna, which bills itself as blockchain-optimized dating.

As described in 3.1, when a user receives and reads a message boosted with Stars, they also receive the Stars used to boost that message.

Luna intends to take a small fee for this transaction, but only if the recipient responds to the message within a window of a number of days yet to be determined.

Try out the free online demo right in the browser, or purchase today on Steam!

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