Global personals dating sites
Global Personals is one of the UK’s largest internet dating companies.
When a customer subscribes to the brand’s site, Global Personals takes a share of the money.
Two former employees of Global Personals have described to Channel 4 News how the company carried out industrial-scale deception to dupe innocent daters into parting with their cash.
White Label (WLD) was started in 2003 by Ross Williams, founder and managing director of web design agency Rawnet.
WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms.
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Ryan Pitcher and Tom (not his real name – he does not want to be identified) were recruited to join Global Personals’ 30-strong team of “pseudos” – a dedicated team of staff whose job it was to set up and run fake profiles on the company’s network of sites.
The team members would scour social networking websites and steal people’s photos to use on their fake profiles.
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