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They appear to be reconceptualizing spaces that have historically been bulwarks against anti-gay bigotry; spaces where one can, at least to a degree, enjoy being in public without mainstream judgment.Hornet, for instance, has been trying to combat the persistent stigma around HIV by providing its users with health facts through various public events and by educating them about HIV prevention.The company also participated in a University of California, Los Angeles, study that showed using the app to push banner ads and notifications for free HIV home test kits was an effective way to reach high-risk populations.

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Dating apps for gay men don’t have the greatest reputation.

From Grindr to Scruff, Hornet to Jack’d, the digital platforms are best known for dredging up flakey users, svelte-only fat-shamers, masc-4-masc femme-phobes, and it’s-a-personal-preference racists.

And that seems about right: I can’t even count how many gay friends I have for whom popping open Grindr is as rote of a smartphone task as scanning their email-clogged inboxes.

Grindr, for instance, seems to be looking to shed its scurrilous image as “just a hookup app.” In March, the company that pioneered the geolocation-based, casual sex–facilitating sensation launched the online magazine Into.

And it’s putting out more than just fluff by featuring topics such as the one-year remembrance of the Pulse nightclub shooting, the “resist march” at Los Angeles Pride, Ireland’s first openly gay prime minister, and the record levels of violence against LGBTQ people in 2016.

Grindr isn’t the only gay app getting in on the rebranding game.

CEO Joel Simkhai told in a recent interview that “millions of Grindr users [were] asking us to figure out what’s going on around them,” so the company decided to start curating culture-minded content.

While it’s still early days, the publication seems to represent an earnest effort to re-envision the Grindr brand. It’s published a buffet of articles, photography, and videos that cater to a variety of identities and interests.

The pro-Kremlin government in the long-contested region had begun rounding up and abusing dozens, if not hundreds, of alleged homosexual men. They involuntary outed many others to their families in a region where the sexual orientation is considered taboo.

Grindr for Equality, the app’s advocacy arm, and the Russian LGBT Network, a St.

Scruff, which leans just a touch toward the “bear”—or husky, hirsute—crowd, has started helping host parties and Pride events across the planet.

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