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But Global Web Index finds that Tinder has not yet overtaken traditional dating apps such as Match, with only 1% of global internet users on Tinder last month versus 31% using a traditional online dating site.

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The bank expected Tinder to reach 20m active users by April 2015 and IAC to start monetising a projected $180m in revenue in 2015.

Chris Merwin, VP at Barclays, confirmed: “It’s growing very, very fast and the monetization opportunity is enormous.

Research by Global Web Index in April 2015 confirms that the 16-34 year-olds are Tinder’s predominant audience with 38% falling into that age group.

Tinder has 38% of female users and 62% of male users with more than half of them being single (54%).

In line with the above findings, 72% of Tinder’s user base is visiting other online dating sites, with mobile phones the most important access devices at 58%, followed by PCs (54%) and tablets (35%).

With the launch of Tinder Plus, the company’s subscription model, which offers options such as the ability to undo swipes and Passport, that lets you search for matches beyond your current physical location, the apps rank on research site App Annie, climbed six spots in Google Play’s revenue rank. The dramatic jump upwards is directly linked to the Tinder Plus app launch.

In December 2014, IAC confirmed that Tinder had been downloaded 40m times.

Given these strong results, it’s high time, brands start to pay an interest in Tinder.

With 85% interested in their appearance and 82% admitting to being brand-engaged, marketers are likely to jump at Tinder when it introduces advertising this year.

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