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There is no magic formula that can help everyone to find love.

Instead, we bring value by building a decent-sized platform that allows people to provide information that helps us to customize a match algorithm to each person’s needs.” Ok Cupid works by having users state basic preferences and answering questions like “Is it wrong to spank a child who’s been bad?

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calculates the relationship between "percentiles of attractiveness" and how many friends a Facebook user has. Rudder has also compiled maps showing where Craigslist missed connections are most likely to occur, state-by-state. We’re divided by class, which correlates with geography. He cites Naomi Klein’s Rudder is excited by the idea of being able to see, as the book’s cover says, how we behave "when we think no one is watching" — a world where data collection doesn’t occur in a lab, but in the channels of the internet where participants are free from self-consciousness. The subtext, though he never quite goes out and says it, is an idea that’s held by many in the tech industry: we’re living through the democratization of information, in this case of hard data.

It tells us that Twitter users with more than 1,000 followers use a lot of corny marketing words like "marketing" and "tweetup." We learn that when you compare the words most commonly used on Twitter with those used in the English language elsewhere, Twitter users write "love" and "today" with far more frequency. In New York it’s the subway; in Texas it’s Walmart; in Southern California, the gym. But buried in the back of the book, in Rudder’s notes about the data-collection itself, we learn that the author gathered most of his information through a combination of buddy-to-buddy and business-to-business interactions with the people behind the companies who collect it, an admission that doesn’t do much to dissolve the vision of Silicon Valley as an exclusive foosball-peppered frat lounge.

On OKTrends, Rudder made ample use of his Harvard math degree, pumping out pie charts and line graphs to bolster observations like, "heavy Twitter users masturbate more often" than light Twitter users and "black people are more than twice as likely to mention their faith in their profiles" as people who identify as white, asian, or hispanic.

But the much-loved blog went dormant after less than 12 months. It's augmented by additional data culled from sites like Reddit and Craigslist in an effort to expose the patterns that fascinate Rudder and his data-collecting colleagues.

So Ok Cupid fired the PR firm and started publishing their findings on the Ok Trends blog. “The blog is partly an advice column, but instead of being written by a psychologist, the data writes itself,” Yagan said.

“For example, we don’t tell you that you should or should not use a flash for your profile photo.

Our approach to dating isn’t that there’s some psychological theory that will be the answer to all your problems.

We think that dating is a problem to be solved using data and analytics.

In 2010 Christian Rudder, one of the founders of OKCupid, started a blog to accompany his massively popular dating site.

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