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In turn, they're spurring inventive changes to the historically homogenous industry.

Diminishing stereotypes Until recently, online dating was marketed and viewed publicly as a way to find long-term romance, says David Evans, a consultant who authors the website Online Dating Insider.

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Camille Cantrell had never tried online dating when, at 26, she decided to move to Portland.

"Not knowing the area too well, I found it a good way to try and meet new people," she says.

"It was a social tool." Cantrell is part of a growing number of young people turning to dating websites -- once reserved for middle-aged and romantically unlucky singles -- to find mates or kick-start their social lives.

There's even Spoondate, which lets users plan dates based on a mutual craving for, say, udon noodles.

"It's the new blind date," says Dene Grigar, an expert in social media at Washington State University's Vancouver campus. Cantrell, who was an online dating trailblazer among her peers, says now she regularly stumbles across friends' profiles while browsing sites.There's Clique, a site that lets New York City singles meet friends of friends by linking their profile to social networking sites like Facebook.There's Assisted Serendipity, which uses Foursquare check-in data to monitor a user's favorite hangout spots and notify them when the male-to-female ratio tips in their favor.Only 8 percent of users on Match.com, the most popular dating site in America, are under 30."When you're 45, twice divorced and four kids, you want to be in a stable relationship; you want to be on Match.com," Evans says. Let's go see Radiohead play.' There's a breeziness to (the new models)." Free, edgier sites like Ok Cupid and Plenty of Fish report much stronger numbers among 20-somethings.Wir verwenden Cookies, um Inhalte zu personalisieren, Werbeanzeigen maßzuschneidern und zu messen sowie die Sicherheit unserer Nutzer zu erhöhen.

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