61 sex and dating secrets best ebooks

It's an interesting experiment, but the author's conclusion cannot possibly follow from the results of it.

your conclusion: that the second experiment disproves the theory that thinking outside the box is useful in solving problems, is itself a fallacy.

Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

61 sex and dating secrets best ebooks-84

The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box.

The idea went viral (via 1970s-era media and word of mouth, of course).

In other words, the “trick” was revealed in advance.

Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?

Let’s look a little more closely at these surprising results.

Solving this problem requires people to literally think outside the box.

Yet participants’ performance was not improved even when they were given specific instructions to do so.

That is, direct and explicit instructions to think outside the box did not help.

In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.

If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.

Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.

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